Part of a series spotlighting homegrown Indian apps with the creativity, scalability, and cultural
relevance to reach audiences across borders – redefining how India builds for, and connects with, the world.
The greatest app for the greatest people on Earth.
The Game that Speaks India
In a country where everyone has an opinion, it was only a matter of time before someone turned that
into play.
The Great India Game (GIG) does exactly that – it transforms the simple act of sharing an opinion into a
social, interactive experience. It’s not about being right or wrong, or about who knows the most. It’s
about being in tune with what India feels – the collective instinct that ties together a billion voices.
At a time when the gaming industry is reinventing itself, GIG offers something different: a game that’s
built not on competition, but connection.
The Great India Game doesn’t quiz you on facts. Instead, it invites you to respond to the kind of
questions that Indians love debating every day – the ones that start in WhatsApp groups and end at dinner tables.
Who’s India’s favourite movie villain? Which city really deserves to be called the food capital? What’s
the one jingle everyone still remembers.
Your task isn’t to be correct – it’s to match what the rest of India thinks. You win by instinct.
That idea – simple yet deeply Indian – is what makes GIG stand out in a crowded app ecosystem. It’s
designed for an audience that’s already expressive and social, but wants to play in a way that feels
familiar.
The Minds Behind the Movement
The idea comes from Shivjeet Kullar, a name well-known in Indian advertising.
After a long and decorated career, with over a hundred creative awards and campaigns for some of India’s biggest brands, Shivjeet wanted to build something that lasted longer than a marketing moment.
In 2015, he founded NFX Digital, a company that gamified market research through its platform Adytude.com,
where people could rate ads, share opinions, and earn rewards. That concept evolved naturally into The Great India Game – where opinions moved from data to entertainment.
“I didn’t want to just collect opinions,” says Shivjeet. “I wanted to celebrate”
Joining him is Sanjana Baweja, who brings structure and insight to the vision. Thoughtful rather than
loud, her approach is rooted in understanding what connects people.
“We want to create something that feels timeless – Indian at its core, but global in its spirit,” she says.
Together, they represent two generations of thinking – one shaped by storytelling, the other by digital
culture.
The Culture of Creation
Though the app hasn’t officially launched yet, its early APK version has already seen 10,000 downloads
in 100 days – an encouraging start for a concept that’s still finding its category.
That traction came largely from curiosity. For many early users, GIG felt new but recognisable –
something that mirrored how Indians already talk, share, and react online.
The questions are witty but warm, the tone conversational, and the design simple enough to make the
experience feel effortless. It’s familiar, but different enough to stand out.
The Bridge Beyond Borders Behind the game is a team that works like a small creative lab – part design studio, part brainstorming arena.
Their mantra is straightforward: “If it isn’t fun, it doesn’t go live.”
That sense of lightness carries through to the experience itself. GIG doesn’t look or sound like a typical
gaming product. It feels more like a friend asking you a question – one that you can’t help but answer.
A Future Rooted in Play
With over 32 million Indians living abroad, The Great India Game also aims to connect the diaspora to the cultural conversations happening back home. Whether it’s the latest film release, a cricket moment, or a viral debate, the app offers a space where Indians everywhere can take part in what the country is thinking about – together.
As the team prepares for a full launch, the ambition is clear: to create a new kind of cultural playground,
built on participation and shared identity.
Because if there’s one thing Indians everywhere love, it’s having something to say – and now, finally,
there’s a game that listens.